Privacy Policy

Blue Tees Golf is committed to protecting your privacy. This policy explains how we collect, use, and protect your personal data in accordance with the UK GDPR and the Data Protection Act 2018.

1. Who We Are
Contact: support@blueteesgolf.co.uk | 5th Floor One New Change, London, United Kingdom, EC4M 9AF

2. Information We Collect
2.1 Information You Provide Directly

  • Name and contact details (email address, phone number)
  • Billing and shipping address
  • Payment information (processed securely by third-party providers — we do not store full card details)
  • Account login credentials
  • Customer support communications

2.2 Information Collected Automatically

  • IP address and approximate location
  • Device type, operating system, and browser type
  • Pages visited, time spent, and interactions on our website
  • Cookie and tracking data (see Section 9 below)

2.3 Connected Product & App Data
If you use our connected devices (such as GPS rangefinders or launch monitors) or companion applications (including the GAME AI Caddie App), we may collect:

  • Device identifiers
  • Product usage and performance data
  • App interaction data

This data is used to operate, improve, and personalise your experience. It is not sold to third parties.

3. How We Use Your Information
We use your personal data to:

  • Process and fulfil your orders and manage returns
  • Create and manage your account
  • Provide customer support
  • Operate and improve our products, apps, and services
  • Support connected device functionality
  • Send transactional communications (e.g. order confirmations)
  • Send marketing communications, where you have provided consent
  • Comply with our legal and regulatory obligations

4. Legal Bases for Processing
We rely on the following lawful bases under the UK GDPR:

  • Contract — to fulfil your orders and provide our services
  • Legitimate interests — to improve our products and prevent fraud
  • Consent — for marketing emails and non-essential cookies
  • Legal obligation — where required by applicable law

You may withdraw your consent at any time without affecting the lawfulness of prior processing.

5. Marketing Communications
We will only send you marketing emails or SMS messages where you have given your explicit consent, or where we have a legitimate interest to contact you about similar products you have previously purchased (soft opt-in).
You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email, or by contacting us at support@blueteesgolf.co.uk.

6. Sharing Your Data
We may share your personal data with the following categories of trusted third parties:

  • E-commerce and payment providers (e.g. Shopify, Stripe, PayPal)
  • Delivery and logistics partners
  • Email and marketing platforms (e.g. Klaviyo)
  • App stores (Apple App Store, Google Play)
  • Analytics providers (e.g. Google Analytics)
  • Regulatory and compliance authorities, where required by law (e.g. HMRC, Trading Standards, Environment Agency in relation to WEEE and battery compliance obligations)

All third parties are required to process your data lawfully, securely, and only for the purposes we specify. We do not sell your personal data.

7. International Data Transfers
Some of our service providers are based outside the UK. Where personal data is transferred internationally, we ensure that appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the ICO, or reliance on an adequacy decision.

8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. For example:

  • Order and transaction records: 6 years (for tax and legal compliance)
  • Account information: for the duration of your account, plus a reasonable period thereafter
  • Marketing preferences: until you withdraw consent

9. Your Rights
Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (‘right to be forgotten’)
  • Object to or restrict certain processing
  • Data portability (receive your data in a structured, machine-readable format)
  • Withdraw consent at any time
  • Lodge a complaint with the ICO at ico.org.uk or by calling 0303 123 1113

To exercise any of these rights, contact us at support@blueteesgolf.co.uk. We will respond within one month.

10. Cookie Policy
10.1 What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the website function correctly and provide insights into how it is used.

10.2 Types of Cookies We Use

  • Strictly Necessary Cookies — essential for the website to function. Cannot be disabled.
  • Performance & Analytics Cookies — help us understand how visitors use our site.
  • Functional Cookies — enable enhanced features and personalisation.
  • Marketing Cookies — used to deliver relevant advertising and measure campaign effectiveness.

10.3 Cookie Consent
When you visit our website for the first time, you will be shown a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or manage your preferences individually.
You can update your cookie preferences at any time via the cookie settings link on our website.

10.4 Managing Cookies via Your Browser
You can also manage and delete cookies through your browser settings. Please note that disabling certain cookies may impair website functionality.

11. Changes to This Policy
We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices or applicable law. Any updates will be posted on this page with a revised ‘Last Updated’ date. Where changes are material, we will provide more prominent notice.

12. Contact Us
For any questions or concerns about this Privacy & Cookie Policy, or to exercise your data rights, please contact: